SOC 2 Type II · 400+ revenue teams
Cadence connects CRM, billing and product usage into one model, then runs the routing, forecasting and renewal work your team currently does in spreadsheets at 11pm.
Running revenue at
The product
Not another dashboard bolted onto your CRM. Cadence owns the model underneath, so the number on the forecast and the number in the board deck are the same number.
What it does
Each of these replaces a spreadsheet, a Zapier chain, or a person doing copy-paste on a Friday afternoon.
Rules that read like sentences and evaluate in under 200ms. Territory, firmographics, product usage and open pipeline — all available at the moment of assignment.
A rep-submitted number and a model-generated one, always shown together. Historical accuracy is tracked per rep so you know whose commit to trust.
Product usage, support volume and invoice history combine into a single risk score, with the reasons spelled out rather than hidden in a black box.
Deduplication, enrichment and field normalisation that run continuously instead of as a quarterly cleanup project nobody wants to own.
In production
Customers
Two stories with the numbers their finance team signed off on.
Northvale — Infrastructure software
BriefInbound leads sat in a queue while an ops analyst matched them to territories by hand every morning. Enterprise leads were routinely reaching reps a full day late.
What we didWe modelled their territory logic as 14 rules, connected product usage as a routing input, and put a capacity ceiling on each rep so nothing pooled with someone already at their limit.
Quadrant — Fintech
BriefRenewals were forecast from CRM stage alone. Two large accounts churned in one quarter with no warning, and nobody could reconstruct why afterwards.
What we didUsage, support tickets and invoice history now feed one explainable risk score, with a playbook that escalates to a named exec sponsor when an account crosses a threshold.
Connects to
Native two-way syncs, not a nightly CSV. Anything not listed goes through the API or the warehouse connector.
Missing something? The public API and warehouse connector cover the rest — and we will build a native sync for anything three or more customers ask for.
Pricing
Your data volume is not our business model. Every plan includes the full data model, the API and unlimited read-only viewers.
From$49 /seat
For a first revenue-ops function that has outgrown spreadsheets.
Live in a day
Book a walkthroughFrom$89 /seat
For teams where routing, renewals and reporting all have owners.
Live in a week
Book a walkthroughCustomTalk to us
For multi-entity businesses with security review and bespoke data models.
Two to six weeks
Book a walkthroughAnnual billing shown. Monthly is available at a 15% premium. Non-profit and seed-stage pricing exists — ask, and we will not make it awkward.
From the teams using it
Shipping
We ship every Thursday and write it all down. Nothing here was a beta for six months first.
Model best, expected and worst cases side by side, then share a locked snapshot with finance that does not move underneath them.
Routing rules can now read directly from Snowflake and BigQuery tables without a sync step, so product-usage signals are current at assignment time.
Bulk merges of 10,000+ duplicate accounts now complete in under a minute, down from roughly twelve.
Automatic seat provisioning and de-provisioning through Okta, Entra and JumpCloud, with role mapping from your IdP groups.
Questions
A day for the Team plan with one CRM connected. A week is typical for Growth with billing and product usage wired in. Enterprise data models with security review run two to six weeks. We do the work — you are not handed a docs site.
No. Cadence sits alongside it and keeps a two-way sync. Your reps keep working where they work; the model underneath just stops disagreeing with itself.
Full export in open formats within 24 hours of asking, including the derived model and history. No exit fee, no retention hold. It is written into the contract.
SOC 2 Type II, annual penetration tests, regional data residency in the US and EU, SSO and SCIM on Enterprise. Our security package goes out under NDA the same day you ask.
Yes — a 21-day trial on your real data with a solutions engineer helping set it up. No credit card, and we will tell you if the fit is wrong.
One business day on Team, a shared Slack channel with a named engineer on Growth and above. Not a chatbot, and not a queue in a different time zone.
The demo is on your data, not a sandbox. Thirty minutes with an engineer who can answer the hard questions.
Talk to us
Thirty minutes, your pipeline, our engineer. If Cadence is not a fit we will say so on the call rather than three weeks into a trial.