Design forthe momentit changes

BriefFour regional operators merged into one network with four sets of signage, four ticket designs and four apps. Passengers did not know which company they were dealing with, and neither did staff.

What we didOne identity built around a wayfinding system rather than a logo. A typeface drawn for platform legibility at distance, a colour system that codes by line, and a component kit that took the app from nine screens to four.

Journeys / yr

84M

Ticketing errors

−41%

App rating

4.7

• Identity
• Custom typeface
• Wayfinding
• Design system
• App

BriefA biotech going into a Series C with a story only three people in the building could tell. The deck ran to ninety slides and the website explained the chemistry before it explained the point.

What we didA narrative structure first, identity second. One diagram system for the science, a site that puts the outcome above the mechanism, and a data-visualisation kit their team can extend without us.

Series C

$180M

Time on page

3.4×

Deck length

90 → 22

• Narrative
• Identity
• Website
• Data visualisation

BriefFour hundred products, eleven categories, and a shelf where every one of them competed with the others instead of with the competition.

What we didA grid and colour architecture that reads as one family at three metres and as individual products at thirty centimetres, plus artwork templates their internal team runs without design supervision.

SKUs

400+

Artwork time

−63%

Shelf recall

+29%

• Packaging system
• Art direction
• Templates
• Rollout